I can go buy a turn-key kit car and it would still be registered as a kit car. My dad and I were looking at these really nice Porsche Speedster kits that this one company makes. Fully assembled and it's still a kit car, at least in PA.
If you look at the Atom's US site you can see they are just importing the parts and then putting them together over here. There isn't really logical reason for them doing this other than to get it legal in some states as a kit car. For such a low run car I doubt it would make financial sense to open up a new assembly plant for the low amount of cars they build, so they are doing it for something other than financial reasons.
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